Feel the Room

Lead with intention

Most sales leaders were promoted for being a high performer.
But nobody gave them the tools to lead the high performers around them.

There's a new era of leadership coming - one that leads with intention, acts like role models, and creates a sustainable performance culture.

Why I built
The Room

Watch · 7 min · coming soon

No pitch. No spam. Something useful in the meantime.

The shift
The old era was high performance.The new era is sustainable performance.

Leadership is going through its biggest shift in decades. The leaders who win the next ten years won't be the ones who push the hardest. They'll be the ones people want to perform for.

The old gameThe new game
High performance→Sustainable performance
Technical skills→Human skills
The highest possible revenue→The highest possible employee satisfaction
Culture as a side thing→Culture is the thing
Command and control→Trust and ownership
70%

of the difference in how engaged a team is comes down to one person: the manager.

Gallup · Managers and team productivity
40%

Leaders who master listening and responding with empathy perform more than 40% higher in coaching, engaging others and decision-making.

DDI · High-Resolution Leadership, 15,000+ leaders
10.4x

A toxic culture is 10.4 times more powerful than pay in predicting why people leave.

MIT Sloan Management Review · 2022
8.5x

more revenue per employee. The 100 companies rated the best places to work in the US earn on average 8.5x more per employee vs the average listed US company. A great culture pays.

Great Place To Work · Fortune 100 Best Companies to Work For
"
He sets high standards and pushes people to improve, but never at the expense of psychological safety or enjoyment.
Julia Wikström · Account Executive
The framework

The framework behind
a sustainable performance culture.

F.E.E.L. is a four-pillar framework built around a simple truth: a leader who shows up fully - physically, mentally, and emotionally - outperforms every tactic, script, or playbook. It's not soft skills. It's the foundation everything else is built on.

F
Foundation
F · Foundation · The Whole Person

Many leaders are running on low battery without knowing.
Foundation teaches you to fill up your battery - so you can show up fully for your team.

Before anything else. Sleep, movement, nutrition, hydration, recovery.

You can't give energy you don't have.

Low battery doesn't just make you tired. It shortens your fuse, fires your triggers faster - and removes your capacity to lead the way you want to.

Before anything else, you have to build a strong Foundation, before you can build on top of it.

E · Elevation · Feel The Room

We all have a gut feeling. Some of us even feel the things we don't say.
Very few leaders actually use it.

Elevation is about becoming aware of your own energy.

It starts with becoming aware of your own energy - your state, your mood, what you're carrying into the room. And then learning how to influence and regulate it.

From there: understanding what energy you're actually radiating. Because people feel what you bring in before you say a word.

That self-awareness is what gives you the ability to read others. To pick up on the energy in the room. To feel what isn't being said. And use that.

And finally: building real authority through authenticity. By daring to put words on what you feel - in front of the people you lead. That's what creates a room where people feel safe enough to do the same.

E · Exploration · Lead With Curiosity

You give answers when people need questions.
Exploration turns you into the leader who unlocks - not directs.

Exploration is about becoming aware of how you show up in a conversation.

Most sales leaders are trained to fix, convince and direct. It's what made you good. But as a leader, that same instinct works against you.

When you give the answer, they follow your solution. When they find the answer, they own it - and they act on it.

Exploration teaches you to lead with curiosity instead. To ask instead of tell. To sit in the silence instead of filling it. To listen to understand - not to respond.

L · Liberation · Performative Balance

A good leader drives performance.
A great culture makes it sustainable.
Liberation teaches you to set your team free from their dependency on you.

Liberation is about culture.

Liberation is what happens when psychological safety becomes real - when people feel safe enough to be their authentic self, to fail, and to take ownership. Without fear.

"You cannot perform without having fun. And you cannot have fun without performing." That balance is the foundation of a sustainable performance culture.

It liberates your team from performing because they have to - and hands them the only motivation that scales: wanting to.

What people say

From the people who've
been in the room.

"He is a rare talent in that he is not just a solid salesperson himself, but also a great sales leader, with a passion for leading others as well as furthering his own knowledge and expertise in the profession. During our time together, Joakim successfully built a multi-market team that he led to overdelivery of targets, all whilst maintaining a keen eye on ensuring the right sales motions, processes and tracking was properly set up. In short: next time I'm involved in a scandinavian project involving B2B sales, Joakim will be top of my list of people to call!"
MPMats Persson BergiusCCO, Lunar Bank
"Joakim led a team of 15 agents with strong sales acumen and positive energy - delivering excellent results while taking great care of his people. He managed to ensure his team consistently performed above average, reflecting his skill in motivating and guiding agents towards excellence."
JVJimmy Vejlebo AndersenHead of Sales
"It opened up new angles for getting customers to share more - and gave us concrete ideas we're now implementing in our sales process. All in all, a first-class sparring session."
MLMads LyngøCCO, ScandiMate
"Joakim is a highly social extrovert, spreading positive energy wherever he goes. He's the type of person that is great for any team culture. There is no doubt that he is on a mission of making sure that everyone is feeling good, or understanding why they don't. Joakim is a great innovative first mover on initiatives, which makes him a great self-running leader."
AMAaron MarchmannHead of Business Development
"Joakim not only consistently demonstrated exceptional skills in client and sales process management but was instrumental in raising the bar for the entire team. He really stood out in leading by example, showing a new performance reality for the team excelling in both closing new customers and generating his own opportunities."
DDDimitri DevillersHead of Sales
"Joakim trusted me with genuine ownership. The kind where decisions, outcomes, and impact were mine to drive - not overseen, not micromanaged. It wasn't superficial 'fun culture.' It was authentic: a place where you could laugh, bring your personality into the room, and still hold a high-performance standard. That balance - lightness with ambition - made showing up every day energizing. Under Joakim's leadership, I didn't just grow professionally; I grew as a person."
SBSaxo B. KolkoAccount Executive
The foundations

Before anything else you need
a solid foundation.

Before tactics. Before frameworks. Before targets. These are the building blocks.

Nutrition

What you put in your body directly affects your presence, energy and decision-making.

Hydration

Simple. Overlooked. Critical for cognitive function and emotional regulation.

Movement

Physical training builds discipline, resilience and the ability to perform under pressure.

Sleep

Everything deteriorates without it. No amount of mindset work fixes a chronically tired leader.

Emotional regulation

The ability to reset between calls, meetings and setbacks. You are your energy. People around you feel it.

Recovery

Not everything has to be about performance. The ability to pause is what keeps you sharp long-term. Slow down to speed up.

"
What truly sets Joakim apart is his ambition and authenticity. He understands that leadership isn't about titles, but about people. My only advice has always been: keep doing exactly what you're doing. Because it works. And because it inspires.
Indira Comakci · Chief of Staff
Joakim M. Jensen
About Joakim

I couldn't find this person.So I'm becoming him.

I was promoted for being a high performer.
Nobody taught me how to lead a team of high performers.

So I learned it the hard way.
13 years of sales and commercial leadership.
Thousands of sales conversations. Five teams built from scratch.

I made the mistakes most leaders make.
Pushed too hard. Fixed instead of asked.
Was snappy and unavailable.
Measured the numbers, missed the people.

What I learned is that the human skills in leadership - self-awareness, energy, the way you show up - shape both the results and the people behind them.

Today I take how I show up seriously. For myself and for my team.
What I do outside the office has a direct impact on what I deliver inside it.
Performance is shaped by the whole person.
Not just the work hours.

Feel the Room is everything I wish someone had handed me on day one.

SALES TRACK RECORD
70K+

Sales calls across career

5K+

Customer meetings

€8M+

In personal sales revenue

LEADERSHIP
€25M+

In teams led revenue

5

Teams built and scaled from the ground up

90+

People led across industries and countries

Explore my mind

The principles I've built everything on.

Not theories. Not things I read in a book. Things I've lived, tested, and come back to again and again. Tap any signal to go deeper.

Peers & managers

What other leaders say.

"Joakim has the unique combination of winning attitude, winning personality and a willingness to constantly improve. He has an eye for the people around him, always willing to spend time with them to share his knowledge. He has helped improve existing processes while also driving new initiatives across the business."
TTThor ThomsenHead of Partnerships
"Joakim's expertise in leveraging personal video and webinars in his outreach processes set him apart, allowing him to forge meaningful connections with clients and drive impressive results. His strategic approach to account management, coupled with his exceptional sales skills, consistently led to revenue growth and strengthened client relationships."
PDPeter Dahl InselethHead of Global Sales
"Joakim is exceptionally skilled at reading the people he talks to and competently sells solutions that match the customers' needs. As a professional, he has always been a go-to person when we needed to develop new concepts - his feedback always elevates it to the next level."
SFSidsel ForchammerHead of Marketing
"Joakim possesses very unique people skills that are a game changer to any conversation and process. He is one of the quickest people I have ever seen to build a professional relationship with prospects, clients, peers and partners. Joakim is on to great things and would be a great asset to anyone who wants to push limits with him."
CTChristian Thorsø PedersenSenior Account Executive, Salesforce
"A strong mindset and character, which bleeds into his determination, drive, grit and hard work on a daily basis. An innate ability to understand customers' needs, pains and problems across industries and personas. Joakim is one of the best sales professionals I have ever had the pleasure of working with."
JCJohan Christopher MortensenSales Manager
"In the short span of 10 months, he transitioned from Account Executive to Senior Account Executive. What truly sets Joakim apart is his innate talent for sales combined with humility paired with relentless confidence - a scarce combination. With Joakim's mindset and dedication, I have no doubt he's on a trajectory to become a star. Keep an eye on him."
BSBrian Strøh StrangeCCO

The RoomThe room I couldn't find - so I built it.

A private space for sales leaders who want real frameworks, honest perspective, and direct access to me - and the tools I've used throughout my career.

Joakim in conversationJoakim in conversation
Real conversations. Real people. Real rooms.
Who gets in

You'll know if this is for you.

01 You're leading a sales team

Sales leaders & managers

You manage people, not just pipelines. You know the culture you build is the performance you get - and you want to build it right.

02 You're building a sales function

Start-up & scale-up founders

You're figuring out how to hire, lead, and scale a team that performs - without losing what made your culture good in the first place.

03 You're ready for the next level

Aspiring sales leaders

You're a strong sales rep with your sights on leadership. You want to understand what it actually takes - before you get the title.

What's inside

Real access. Real tools. Real people.

01 1:1 connection

Direct access to me

Ask questions, share what you're working through, get real answers - from me directly. Not a community manager. Not a chatbot.

02 Frameworks, guides & tools

The tools I've built

Frameworks, guides, and workshops from the F.E.E.L. framework. The actual material I use with clients - not a summary of it.

03 Founding access

You're in before the doors open

The Room is growing. People joining now are the first ones in. When the full community launches, you're already there.

Request access

From Me, To You.

The moment you join, I'll send a personal thank-you message - followed by practical tools from the F.E.E.L. framework. One sent every two weeks. On top of that, I'll also send you an invitation to join the community.

01

Team Values Workshop

A step-by-step facilitation guide for building team values that actually drive behaviour.

02

Pre-Meeting State Checklist

Prepare your state - not just your pitch. Before any room that matters.

03

Objection Mapping Framework

Turn resistance into clarity. A structured way to understand what objections are really saying.

04

1:1 Coaching Guide

How to run one-on-ones that actually develop people - not just check status.

05

Team Orchestration Rhythm

The cadence and structure that keeps high-performing teams aligned without micromanagement.

06

Hire Interview Guide

How to interview for the whole person - not just the CV. Spot culture fit before day one.

07

FTR Aura Profile

Understand your natural energy in a room - and how to work with it, not against it.

08

How to Structure a Sales Call

The 7-step F.E.E.L. sales flow with key questions and time guides for each phase.

What people say

Right before you decide.

"What makes Joakim truly unique is the balance he strikes between high performance and genuine humanity. He sets ambitious expectations and challenges you to reach them, while remaining approachable, supportive, and genuinely invested in you as a person. I cannot recommend him highly enough."
BABertil AhrenfeldtAccount Executive
"We're going to take culture-building very seriously. What really stuck with me: you have to enjoy performing, and to enjoy it you have to perform. It makes complete sense. I have a lot of preparation work ahead of me - thanks to you."
CMChristian MadsenCo-Founder

Ready to FEEL the difference?

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